Jungkook Takes Over Chanel Beauty in New 1957 Fragrance Campaign

BTS member Jungkook has officially started his journey as a global ambassador for Chanel Beauty. The new campaign focuses on the iconic 1957 fragrance from the Les Exclusifs de Chanel line. Fans were quick to show their support after the luxury house released promotional videos and photos on August 6, 2026.

The campaign features two short films that show Jungkook talking about his personal relationship with scents and his thoughts on the art of perfumery. It is a rare, intimate look at the singer that has clearly resonated with his massive audience.

The response was immediate and intense. Following the release of the campaign materials, the 1957 fragrance sold out across several retail websites and physical stores around the globe. It is a major success for the partnership and proves that Jungkook remains a massive force in the luxury market.