aespa and RIIZE Take Over Times Square for Seoul Campaign

Fans in New York City are in for a treat as iconic K pop idols take over the massive digital billboards of Times Square. Karina and Winter from aespa joined the members of the boy group RIIZE to star in a brand new promotional campaign for Seoul.

The project is titled Absolutely in Seoul and is a collaboration with the Seoul Metropolitan Government. These videos aim to give international audiences a closer look at the unique culture, famous landmarks, and hidden gems that make the South Korean capital such a popular destination.

Seeing these stars promote their home city on such a massive global stage is exciting for fans. The campaign is part of a larger effort to encourage travelers from around the world to book their next trip to Korea. If you are near Times Square, keep an eye out for these special appearances.