Court Rules Against BELIFT LAB Creative Director in Min Hee jin Suit

The legal conflict between HYBE labels continues to see major developments. A court recently ruled against Serian Heu, the creative director at BELIFT LAB who oversaw the visual concepts for ILLIT. Heu originally filed a civil lawsuit for damages against former ADOR CEO Min Hee jin in late 2024.

The lawsuit centered on public accusations made by Min Hee jin regarding the similarities between ILLIT and NewJeans. Min had publicly claimed that the newer girl group copied the styling and overall creative identity of NewJeans. Heu argued that these statements were defamatory and sought monetary compensation for the reputational harm.

By ruling against the BELIFT LAB creative director, the court has effectively shut down this specific attempt to hold Min Hee jin financially liable for her public comments. Fans of both groups are watching closely, as this case remains a significant chapter in the ongoing disputes surrounding the creative direction of these popular K pop acts.